HTB partners with Homes By Honey to unlock multi-site growth with £25m facility

• We’ve partnered with Homes by Honey with a £25m facility to support their multi-site expansion.
• This funding model allows efficient capital deployment and supports long-term growth.
• The facility is already being used in key developments, ensuring seamless project progress.

This funding is designed to help Homes by Honey grow efficiently across multiple sites, boosting their rapid rise in the UK housing market. Our bespoke funding solution gives them the flexibility to use capital across multiple developments, optimising cash flow, speeding up project delivery, and supporting long-term growth.

Since launching in 2023, Homes by Honey has quickly become a major player in UK housebuilding, thanks to their leadership’s proven track record. Our flexible facility lets them fund multiple sites at once and reinvest sales proceeds into future phases efficiently.

This revolving credit model strengthens their financial resilience, reducing the need for extra capital injections and ensuring steady development momentum.

Neil Leitch, Managing Director of Development Finance, underscored the strategic significance of this facility:

Development finance must evolve with the ambitions of modern housebuilders. Homes by Honey required a funding model that could scale across multiple sites, and we delivered a solution that does exactly that. Speed and certainty were critical – our approach ensures efficient capital deployment, financial oversight, and the flexibility to drive growth at pace.

It was important for Homes by Honey to have access to a facility that could support multiple sites at different stages, and we structured a funding model that gives them the flexibility to scale without delay. The ability to move quickly was key – ensuring certainty, efficiency, and the right level of financial oversight from day one.

 

The facility is already being deployed across key developments, ensuring efficient capital utilisation across multiple sites. In Doncaster, we’re financing the £43.1m Bessacarr scheme, set to deliver 184 homes. Additionally, in Witham-St-Highs, Lincolnshire, the first phase of a £17.3m development will see the delivery of 63 homes. By enabling sales proceeds to be reinvested, our approach ensures that liquidity remains active, allowing developments to progress seamlessly.

Harry Bhogal, Lending Director, highlighted the bank’s ability to tailor solutions for developers:

This facility demonstrates how HTB works in partnership with developers to deliver funding solutions that fit their ambitions. Homes by Honey wanted a model that would enable them to move at speed while maintaining financial control – we structured exactly that. Our expertise in flexible lending means we can support more developers in achieving sustained, scalable growth – it was about structuring a facility that truly worked for Homes by Honey.

By designing a revolving credit facility, we enabled them to manage multiple developments efficiently while maintaining control over cash flow. It’s an approach we can replicate for other developers looking to scale with agility and confidence.

 

Approved in 2024, the facility is now moving into its first deployments, with us working closely alongside Homes by Honey to ensure seamless execution and sustained growth. This partnership reflects our dedication to delivering funding structures that evolve with developers’ needs. By providing tailored, scalable solutions, we empower ambitious housebuilders with the financial agility to expand with confidence.

Jeremy Gledhill, Chief Financial Officer at Homes by Honey, commented:

HTB’s partnership has been integral to our expansion, providing the financial agility needed to keep pace with our ambitious growth plans. Their deep understanding of our business has ensured capital deployment is efficient, allowing us to maintain momentum across multiple developments. With this facility in place, we are well-positioned to continue delivering high-quality homes at scale. Their flexible approach and deep understanding of our ambitions have allowed us to deploy capital efficiently and keep our developments moving at pace. With this facility in place, we can continue to deliver high-quality homes at scale, confident in the financial backing that supports our vision.

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